I get it that advertising is necessary, but making the ads so large and sensitive that one is constantly launching ads (and subsequently immediately closing them without even looking at them) is doing neither the reader nor the advertiser any service. The ads are probably being charged by click-thru but are not being seen/read at all. Make the ads smaller and you will get more traffic to the site. The ads will actually get read because those interested in the content being advertised will actually want to see the ads popped up so the click-thru the advertiser is being charged for is actually being seen.